Technology Infographics

What Happens in 24 hours

Time is on our side. Yes it is. Well at least it is according to Mick Jagger. When it comes to the world of technology a lot happens in a 24 hour period these days. Take a look at this informative infographic we put together that shares all the many wonderful things that happens every 24 hours in the tech world. Prepare to be amazed!

What Happens in 24 hours

Infographic by Your Ad Squad LLC

Technology Infographics

Powerful images: Powerful labels

Powerful images:  Powerful labels

Strong, simple and instantly recognisable, there are some images which appear time and time again in label printing and label design.  Let’s take a look at some of these classics of the labelling world.

The tower – a symbol of strength and integrity.Giving an impression of unshakeable resolve and steadfastness, both in the product or institution itself and in terms of its service to the customer.

  • A popular image with banks, building societies, insurance companies; in fact any company which is looking to emphasise its permanence and resilience.
  • Towers also pop up in some less obvious corporate logos – think of the Disney fairy-tale tower surrounded by fireworks.
  • And, of course, there’s always the famous French wine “Chateau” labels, such as Chateau Latour.

The sun – an image which conjures a sense of reliability and certainty – “sure as the sunrise!”

  • The sun is one of the oldest of labelling images. Sun Alliance Insurance first used the smiling sun as its iconic logo in 1710.
  • The sun can also be symbolic of the dawning of a new day – hence its popularity with breakfast cereal companies like Kellogg’s or Mornflakes.

The crown – signifying a touch of class – even royalty perhaps, especially when used in conjunction with companies with genuine royal connections.

  • Although the crown isn’t always associated with “Royal” companies, it does often figure in the labelling of firms like Royal Mail or KLM – Royal Dutch Airlines.
  • It’s also often used in combination with other symbols to denote a royal connection, such as the crown and Liver Bird for Royal Liver Insurance.
  • The crown isn’t an exclusively royal preserve, though and has appeared on products from pottery to children’s toys.

Wings – a symbol of speed or power from the earliest days of corporate imagery right up to modern digital label printing technology.

  • Wings are always popular with airlines – for pretty obvious reasons!
  • Whether it’s the plain, but classic Lufthansa wings, the highly stylised British Airways tail swoop or Ryanair’s winged female Irish harp, most airlines manage a wing or two in their labelling or branding.
  • Car makers, too, are fond of wings. Rolls Royce’s famous “Spirit of Ecstasy” bonnet mascot is a classic of its kind.
  • Aston-Martin’s “art deco” style outstretched wings are simple but no less elegant.

The Star – denoting high ambitions and stellar aspirations.

  • Another very early label printing symbol, the Star has been around as long as companies have had images associated with them.
  • It was once popular with shipping companies – Blue Star, White Star and others, perhaps because of the importance of the stars for navigation.
  • These days, firms from petrochemical companies like Texaco to entertainment giants like Paramount Pictures use the star as part of their corporate imagery.

Other label images

  • Fire marks – plaques fixed to identify client’s properties by fire insurance companies – were among the earliest use of simple corporate images.
  • Mess with well-established branding at your peril!  Everyone knows the Royal Mail crown – who remembers the “Consignia” attempted re-branding flop?
  • Simple is often best!  Our brains remember bold, strong, simple designs better than complex images.
  • The first logo to be trademarked was the Bass red triangle in 1876.
  • Modern digital colour label printers enable even the smallest companies to be creative with their logos

These simple, yet powerful symbols have become iconic images, and for good reason.  They’re easy to remember, they have strong, positive associations and in the world of label printing they’re

Technology Infographics

Printing Labels of all shapes and sizes

Labels in all shapes and sizes

We rely on printed labels to give us essential information about what we’re buying and using, but their size, shape and design may also influence our choices. Let the Super Heroes, led by Super K, give you a guided tour.

Super K -Large packages and containers need bigger labels, so having a label printer that can produce big labels is essential. It’s really helpful if you don’t have to worry about wasted labels or label rolls splitting when the printer is operated at speed.

Green Label -Specially designed wide format label printers can work at 40 feet per minute and produce labels up to 17 inches in length and between 4 to 8 inches wide which will serve most needs but is also kinder on the planet!

 Captain Danger: – It’s also important to have labels that will stick, especially for hazardous chemicals, where GHS compliant labels are needed.

A BS 5609 Marine Label certificated label printer ensures that your labels will stick, even if they are immersed in sea water and they won’t rub off in sandy conditions either. Durable labels are also essential in oily or dirty conditions such as garages or engineering manufacturers.

Super Hero Ingredentia. – Food labels have different requirements. People want to know which ingredients and additives have been used in processed food, including the nutritional elements such as calories and sugar.

We could be counting calories – perhaps to fit into a special outfit for a wedding or other celebration – and food labelling really helps with this.  It also gives us an idea of when we can reward ourselves with a treat after days of being “good”.

Instructa- Food labels ensure thatwe know how to prepare or cook the food we eat and The Time-Lord checks for use-by dates so that we know our food is safe.

Some containers are long and thin, such as boxes for scissors or screwdrivers, or bars of chocolate.

Super K. No problem – I’m sure we can find a compact, fast label printer that will print labels from 1 to 2.16 inches wide and from 1 to 15.63 inches long. That should do the trick!

Whilst all labels are very important, an in-house label printer means that essential information can be included, even on the tiny labels needed for pharmaceutical products.

Captain Danger -We’re used to triangular road signs that warn of hazards ahead, so it’s no surprise that the same format is used in label printing for chemicals or other potentially dangerous goods.

Other shapes may be more appropriate for different products and it’s good to know that modern digital label printers lend themselves to classic and modern graphic design producing a huge variety of shapes for labels, from circular to oval or square, with serrated edges, straight edges or in shield or starburst shapes.

Super K – An attractive label can help market your product, so choose a design, shape and colour that will appeal to your target market.

  • Record companies are referred to as “labels” and a “big” label refers to a company selling large numbers of records.
  • Labels are used in primary schools to help children learn to read. Objects in the classrooms have bright, colourful labels stuck on them, often with a picture to jog the memory.
  • Many labels have become collector’s items, with associations dedicated to giving information about them and providing a shop window for buying and selling them. Just two examples are beer bottles and match boxes.
  • Labels are the way we choose items to buy, so it pays to make the most of this marketing opportunity.
  • Paper has been used for packaging since around 1035. It was much easier to put labels (or maker’s marks) on paper than other packaging material such as cloth or woven rushes.
  • Early label printing used carved wood blocks to print an image, initially on cloth in the third century AD, then later onto paper.

Hopefully this short tour from Super K and his team of Super Labelling Heroes has given an insight into just what labels can be used for and how most shapes and sizes of labels can be accommodated with a modern label printer.